We are looking for a creative, analytical product marketing manager to own the messaging, positioning and launch of our products to the market. Reporting to the Vice President of Marketing, you will be responsible for telling the world the story of our product. You will oversee go-to-market strategy, messaging and positioning, market research and analysis, competitive intelligence, sales enablement and campaign development for Mobilogy’s market-leading products on a global basis.
Develop product positioning and compelling messaging to differentiate Mobilogy products and attract customers.
Understand customers/buyers and buying criteria, and translates product features into customer benefits.
Develop and review marketing and sales collateral, including presentations, brochures, data sheets, webinars, white papers and customer facing release notes.
Drive go-to-market activities including thought leadership, market analysis, messaging and packaging.
Manage external and internal launch of new products / releases and develops relevant content.
Enable sales organization with training and sales tools.
Analyse and report on market trends and competitive landscape.
Develop the content strategy and manage content creation for marketing
programs that drive awareness and demand for your products.
Collaborate with Product Management on product strategy, product roadmap and product go to market.
Collaborate with Marketing Communications & Demand Generation teams to develop collateral, campaigns & content.
Work closely with customers to obtain feedback, develop use cases and qualify them for reference ability.
5+ years of experience in B2B product marketing in the enterprise software space.
Outstanding writing and editing skills and strong presentation skills.
Self-starter with a can-do approach, team player and able to work in a fast-paced environment.
Creative with analytical skills.
Technical enough to interact with product management and translate product functionality into business value proposition.
English – mother tongue level.
Proven history of managing people, projects, and vendors.
Proven track record of successful product launches.