Mobilogy is looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. Reporting to the Vice President of Marketing, you will be tasked with demand generation and marketing funnel optimization. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales leadership will help you accomplish. Using inbound marketing tactics such as search engine optimization, social media, landing page conversion testing, online advertising, and email marketing, you will grow our database and overall company revenues.
Drive key business metrics including leads, MQLs, SQLs and Opportunities.
Set demand generation strategy through analysis of historical marketing data.
Proactively scope and present innovative ideas to improve our website experience for prospects, leads, and customers.
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers and increase funnel marketing efficiencies
Build and manage the company’s social media profiles and presence by leveraging external vendors
Manage SEO for the company (both on-site and off-site), including goal setting goal-setting based on site impressions, click through rates, traffic, and conversions.
Manage full spectrum of SEM, including strategy, setup, measurement and optimization of paid marketing
Expert in end-to-end inbound marketing – As owner of the marketing funnel, you must know what makes it generate customers.
Demonstrated experience with email marketing, lead nurturing, marketing automation, and web analytics.
Proficiency in marketing automation software specifically Eloqua, in order to generate traffic, convert visitors into leads, and then nurture them into converted customers.
You must be analytical and able to extract meaning from data and use this to optimize a team’s approach
Experience and deep knowledge of search ranking and optimization factors and key algorithm updates.
In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising, and content distribution and placement networks like Outbrain and Taboola
Active and well-rounded personal presence on social media, with a command of each network and their best practices.
Excellent writer and communicator (in both written and verbal form).