Mobilogy, a Cellebrite company is looking for a prolific and talented content creator to own the “voice” that Mobilogy uses to communicate to the marketplace and expand our company’s digital footprint, awareness, subscribers, and leads.
Reporting to the VP Marketing, the Content Marketing Manager, will be tasked with creating high-traffic blog content, lead-converting resources, and shareable creative projects. Your goals will include: attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling PR and influencer relations.
The successful candidate must be knowledgeable in digital content creation and have a track record of producing content that converts. This role requires extreme creativity, attention to detail, and project management skills.
You will work closely with the VP to offer and deliver solutions, report on progress and build and maintain a constant/future accurate pipeline.
Partner with the VP Marketing, Product Marketing & Demand Generation to define the content vision and strategy to achieve our business goals in key markets across the globe.
Develop our brand voice in content, ensuring consistency and quality across all mediums.
Inspire our team of internal and external storytellers and be the chief evangelist for our message, brand and content.
Create compelling digital experiences for prospects and customers with content that drives engagement, optimizes visibility and generates leads.
Produce original and compelling content in all key markets, including blog and web content, event presentations, customer presentations, collateral, eBooks, infographics, case studies, webinars, and videos.
Innovate and experiment with new forms of storytelling, production, and distribution in collaboration with other marketing teams, including employ data journalism to create a compelling body of insights.
Cultivate a deep understanding of our customer needs and perspectives.
Direct regional content development in our key markets globally.
Be a model of outstanding communication skills.
Convince others that your creative ideas are worth investing time and effort in.
Manage content creation agencies and freelancers
Get stuff done — execute briskly with precision, in alignment with our goals and standards.
Proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.).
Experience building audiences either online or offline.
A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
Excellent communication and interpersonal skills with all levels of executives and management.
BA/BS in journalism, creative writing, communications, journalism or related field, preferred